If you’re an advertiser looking to reach people at the moment they’re making decisions, agents are your new entry point. These AI-driven assistants help users compare, plan, and act. And with the right offer, your product can show up when it matters most.
That’s what Offer Units are for. They let you define what your product is, who it’s for, and when it should be suggested by an agent. You’re not buying a display slot or a search ad. You’re submitting a structured offer that fits into how agents reason.
Here’s how to create your first Offer Unit and get started.
Step 1: Define the Product
Start with one product or service. Keep the description simple and action-oriented.
Example:
- Product: BudgetFlow Starter Plan
- Description: Project planning and expense tracking for small teams
This will help agents understand what you’re offering and how to describe it.
Step 2: Choose the Right Intent
Next, decide which user intent your offer fits. These are goal-based signals that agents use to decide what kind of help is needed.
For example:
- “Plan a project”
- “Manage a remote team”
- “Compare productivity tools”
You can select from predefined intents or suggest custom ones that fit your use case.
Step 3: Add Suggested Phrasing
Agents use natural language. You can help them suggest your product smoothly by providing example phrasing.
Examples:
- “You might want to check out BudgetFlow. It’s made for small teams.”
- “Some users in your situation have tried BudgetFlow for tracking expenses.”
Agents can adapt these based on context, tone, or formatting.
Step 4: Set the Call to Action
Decide what happens if the user is interested.
Options include:
- A signup link
- A booking page
- A trial request
- A direct purchase
Provide the full URL and a short callout. For example:
- Link: https://budgetflow.com/start
- Text: Start your free trial
Step 5: Pick a Payout Model
We support two models:
- CPC (cost per click)
- CPA (cost per action, like signup or purchase)
You can set a bid for each. For example:
- CPC: $1.00 per click
- CPA: $25.00 per signup
Agents are never forced to include your offer. But when they do, and the user acts, you pay based on your chosen model.
Step 6: Set Constraints
You can refine where and when your offer appears by setting:
- Region (e.g., US only)
- Agent type (e.g., productivity, planning)
- Category (e.g., business tools)
This ensures your offer only shows up when it’s relevant.
Step 7: Submit and Monitor
Once your Offer Unit is live, you can track how it’s performing in your dashboard:
- Views and impressions
- Clicks and actions
- Spend and conversion rates
You can pause, update, or duplicate offers at any time.
Tips for Better Performance
- Match the phrasing to the user’s goal
- Keep the description short and specific
- Start with a few intents, then expand
- Test different bids to find your sweet spot
Join the Next Wave of Advertising
Users aren’t browsing. They’re asking agents to help them choose. With Offer Units, your product can be one of those choices.
Get started today and put your product in the flow of real decisions.
