For Advertisers

If you’re an advertiser looking to reach people at the moment they’re making decisions, agents are your new entry point. These AI-driven assistants help users compare, plan, and act. And with the right offer, your product can show up when it matters most.

If you're new to advertising through agents, it's important to know that this channel works differently than search or social. With agents, the experience is goal-driven. Users are asking for help with specific tasks, not browsing or scrolling. That’s why intent-based advertising matters.

For the last two decades, product discovery online has been shaped by one dominant model: search. If you wanted users to find your business, you optimized your website, bought keywords, and hoped to land near the top of the results.